WHEN THE GROUND
IT IS NO LONGER A LIMIT
Axial Structural at Intersolar Europe Munich 2024
THE CHALLENGE
THE CHALLENGE
Presenting a new generation of solar technology at the industry’s largest international showcase is not just about the product. At Intersolar Europe, with over 120,000 visitors and hundreds of competitors vying for attention, Axial faced a twofold challenge. On the other hand, it must be made understandable, tangible and memorable for very diverse profiles, from engineers to developers of large utility-scale plants.
Furthermore, the launch of the fourth generation of trackers required more than just showcasing a product. It was necessary to explain why SlopeSync was a game-changer on complex terrain and how SmartAx raised the bar for safety, adaptability, and sustainability in any location.
OUR APPROACH
We designed a stand conceived as a demonstration tool, not as a simple exhibition container. The space was structured around a real prototype of the AxialTracker SlopeSync, allowing visitors to visually and physically understand its key differentiator: total synchronization with uneven terrain without stressing the structure.
We complemented the experience with interactive 3D screens, which translated a high level of technical complexity into clear, accurate and accessible information. Technology ceased to be abstract and became something that could be explored, compared, and understood in depth.
The design of the journey, the layout of the prototype, and the content narrative were all intended to facilitate high-level technical conversations, support business meetings, and absorb a very high volume of daily queries without losing clarity or impact.
The stand spoke of product, but also of trust, well-thought-out engineering, and a brand that understands that innovation must work in real-world conditions, not just on paper.
“Intersolar is a very demanding environment. Seeing the level of interaction, the volume of meetings, and the quality of the conversations confirmed that the space was fulfilling its purpose.”
Carlos Juárez García, Project Manager
THE RESULTS
During the three days of the trade fair, the Axial stand became a constant point of reference within Hall A6. More than two hundred strategic meetings, thousands of technical queries handled, and a continuous flow of interested professionals confirmed that the message had been received.
The launch of the AxialTracker SlopeSync and the SmartAx system was met with a very positive reception from the market, reinforcing Axial’s position as one of the strongest technology players in the sector. The solutions presented not only sparked immediate commercial interest, but also opened up new synergies and international projects.
We managed to consolidate a clear perception: Axial not only manufactures solar trackers, it designs solutions built to last, adapt and perform in the most demanding environments.
LET'S GET TO KNOW
EACH OTHER
