Digital Office
Digital Office for Vocento, Madrid
Digital Office for Vocento
THE CHALLENGE
Grupo Vocento (ABC Newspaper, Colpisa) commissioned us to modernize their headquarters in Madrid. TARS Design designed a space with a digital focus, where the integration of workspaces and collaboration areas with the digital world and its content is essential. Custom furniture, curved partitions, multifunctional spaces with movable partitions, home automation, exterior digital signage, content management system… everything necessary to create a unique space, along with meticulous project management and execution, paying attention to every last detail.
Main entrance and lobby
The entrance defines the office and the spaces in general. In this case, guests are welcomed with a digital space featuring adaptable content for different occasions. An immersive porch has been created with high-definition screens and an integrated camera for facial recognition and people counting, allowing the type of content displayed to be tailored to the number of people in the lobby.
ABC and Colpisa Newsrooms
ABC and Colpisa Newsrooms
Two newsroom floors have been designed and built with dozens of professional monitors in various configurations, allowing content and audio to be controlled from each workstation’s computer.
The curved desks of the editors-in-chief, both for ABC and Colpisa, stand out as custom-made furniture. These are two curved counters, 11 and 5.5 meters long, respectively. Both are finished in Krion by Porcelanosa, a solid surface material, creating a warm space with the brand integrated.
In terms of audiovisual equipment, a 12-meter-long and 1-meter-high curved screen dominates the ABC newsroom floor, positioned above the editor-in-chief’s desk.
“This event not only demanded technical precision, but also a special sensitivity to build something greater than the sum of its parts.”
Sergio Gómez Romero, Lead Designer
Exterior digital signage on the facade
With a 120-square-meter outdoor screen suspended at a height of 21.5 meters, the Vocento Group leverages its expansive facade to adapt the content to each moment. This digital signage creates a customizable and high-impact space.
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Con una pantalla exterior de 120 metros cuadrados, colgada a una altura de 21,5 metros, el Grupo Vocento aprovecha su amplia fachada para adaptar el contenido a cada momento.
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With a 120-square-meter outdoor screen suspended at a height of 21.5 meters, the Vocento Group leverages its expansive facade to adapt the content to each moment.
With a 120-square-meter outdoor screen suspended at a height of 21.5 meters, the Vocento Group leverages its expansive facade to adapt the content to each moment.
Con una pantalla exterior de 120 metros cuadrados suspendida a una altura de 21,5 metros, el Grupo Vocento aprovecha su amplia fachada para adaptar el contenido a cada momento.
With an outdoor screen of 120 square meters, hung at a height of 21.5 meters, the Vocento Group takes advantage of its wide facade to adapt the content to each moment.
Con una pantalla exterior de 120 metros cuadrados, suspendida a una altura de 21,5 metros, el Grupo Vocento aprovecha su amplia fachada para adaptar el contenido a cada momento.
This digital signage creates a customizable and high-impact space.
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Zona de eventos
Ceilings, screens, stages, lighting, paint, column cladding, air conditioning, sound, home automation, movable partitions… everything needed to create an event space that can be configured into up to 7 individual areas.
The home automation system, managed from a mobile device, allows you to control each of these 7 areas individually or together.
Cafeteria and meeting room on the General Management and Presidency floor
TARS Design designed and built the cafeteria on the Management and Presidency floor, along with the fully equipped management meeting and videoconferencing room.
Gardens
The gardens and outdoor event area follow the idea of a digital space with centralized management, but with its own personality.
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