AI-POWERED FINANCIAL ACCESS IN A SINGLE SPACE
OPTASIA AT THE MOBILE WORLD CONGRESS (MWC), BARCELONA 2024
Optasia at the Mobile World Congress Barcelona (MWC) 2024
THE CHALLENGE
At Mobile World Congress 2024, Optasia needed more than a booth: it needed a stage to amplify its mission: to bring financial inclusion to the next billion people.
Located at a strategic crossroads in Hall 5, its 92 m² space demanded visibility, openness, and precision. The brief was ambitious:
- Combine hospitality and high functionality in a limited space
- Integrating three distinct lines of business: microloans, advance issue time, and data monetization, into a cohesive experience
- Elevate the brand’s presence with a two-story structure, while addressing technical limitations such as a central pillar and a no-build zone.
- All under a strict budget and a rigorous visual standard: no mediocrity, no stereotypes.
It wasn’t just about presenting services. It was about embodying leadership in financial technology, with an environment that encouraged connection and conveyed innovation.
OUR APPROACH
We responded with a design that fused clarity, ambition, and warmth: making every square meter work harder, smarter, and more beautifully.
- Strategic flow: We maintain the opening on three sides and orient the reception to capture traffic from the most active corridor.
- Vertical presence: A 6-meter-high brand structure on the corner served as a landmark, increasing visibility from afar.
- Layered experiences: On the ground floor, two glass-enclosed meeting rooms balanced transparency and discretion. Above, the VIP deck offered an elevated lounge for important conversations, protected by a custom-made textile roof for added privacy and comfort.
- Unified branding: each of Optasia’s main services had room to breathe through minimal graphic cues: not segmented, but perfectly interwoven into the overall spatial story.
- Intelligent problem-solving: The central pillar and fire-fighting equipment went from being a constraint to a feature: harmonized with the design, not hidden.
We focused on the small touches too: intuitive storage, subtle lighting, flexible screen setups, and a welcoming lounge atmosphere that made even brief visits feel intentional.
“We turned a challenging booth into an opportunity to showcase the best of Optasia: clarity, innovation, and impeccable hospitality.”
Raúl López Navarro, Project Manager
THE RESULTS
Optasia’s booth became a magnet. A space where high-level executives from Africa, Asia, Latin America, and other places stopped not only to visit, but also to interact.
- Strategic visibility converted into pedestrian traffic
- The meetings went smoothly, from quick presentations to closed-door negotiations.
- The brand was experienced, not just seen: innovative, welcoming, and safe.
- Challenges such as the pillar and the no-build zone disappeared thanks to careful design integration.
In the end, it wasn’t just about attending MWC. It was about standing out and authoritatively defending what Optasia believes in.
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