Engineering strength and lightness
Power Electronics at the ACT Expo Las Vegas 2024
Power Electronics at the ACT Expo Las Vegas 2024
THE CHALLENGE
Power Electronics (a global leader in power electronics, solar inverters, and energy storage systems) participated in the Advanced Clean Transportation (ACT) Expo 2024, North America’s premier clean transportation event. The brand’s objective was to showcase its latest innovations in sustainable mobility and zero-emission technology through a space that reflected its industrial strength, technological leadership, and commitment to the energy transition.
At a trade fair where more than 12,000 attendees and 350 exhibitors compete for attention, the challenge was to create a stand that stood out not only for its height and visibility, but also for the solidity, innovation and excellence in design that define Power Electronics.
OUR APPROACH
We designed and built a 72 m² (12 × 6 m) booth with a 7-meter high structure that became an imposing architectural presence within the Las Vegas Convention Center.
The concept was based on a duality: strength and lightness. A combination of black lacquered iron and semi-transparent black fabric gave the stand a contemporary and elegant look: robust in its form but visually light, with layers that added depth and dynamism.
At the front, a brushed steel counter welcomed visitors beneath Power Electronics’ illuminated 3D logo, ensuring immediate brand recognition. Behind it, a large central video wall projected dynamic content showcasing the company’s technological capabilities in solar energy, energy storage, and electric mobility.
Every detail reinforced the brand’s precision and innovation:
The LED-lit product areas highlighted the equipment on display.
Backlit product names improved visibility and understanding.
The illuminated logos on each facade ensured visibility from all angles.
The result was a space that fused engineering precision, visual elegance, and digital interaction, reflecting the essence of power electronics.
“Our goal was to translate the precision of Power Electronics’ engineering into a spatial experience, creating a support that felt both strong and fluid, like the flow of energy it represents.”
Guillermo Briz García, Project Manager
THE RESULTS
The booth became one of the most prominent visual landmarks at ACT Expo 2024, attracting a steady stream of visitors throughout the event. Its minimalist yet impactful aesthetic reflected the values that have positioned Power Electronics as a global leader in technology and sustainability.
By combining advanced materials, bold architectural design, and multimedia communication, the space effectively reflected the company’s evolution from a leader in solar and industrial energy systems to a key player in the future of electric mobility.
LET'S GET TO KNOW
EACH OTHER
