{"id":4678,"date":"2026-01-14T11:53:02","date_gmt":"2026-01-14T10:53:02","guid":{"rendered":"https:\/\/tarsdesign.com\/project\/axial-structural-en-genera-madrid-2025\/"},"modified":"2026-03-17T10:00:52","modified_gmt":"2026-03-17T09:00:52","slug":"axial-structural-at-genera-madrid-2025","status":"publish","type":"proyecto","link":"https:\/\/tarsdesign.com\/en\/project\/axial-structural-at-genera-madrid-2025\/","title":{"rendered":"Axial Structural en Genera Madrid 2025"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4678\" class=\"elementor elementor-4678 elementor-4594\" data-elementor-post-type=\"proyecto\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2c243697 e-con-full e-flex e-con e-parent\" data-id=\"2c243697\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1ed99c72 elementor-widget elementor-widget-video\" data-id=\"1ed99c72\" data-element_type=\"widget\" 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elementor-element-b0ce257 elementor-widget__width-inherit flotando elementor-absolute elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"b0ce257\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<a class=\"elementor-icon\" href=\"#intro\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6de60ce e-con-full elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-parent\" data-id=\"6de60ce\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a1a2a5f elementor-widget elementor-widget-video\" data-id=\"5a1a2a5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/1158738962?autoplay=1&amp;playsinline=1&amp;color=AEFF00&amp;autopause=0&amp;loop=1&amp;muted=1&amp;title=0&amp;portrait=0&amp;byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-61506065 e-flex e-con-boxed e-con e-child\" data-id=\"61506065\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3ed98f50 elementor-widget__width-inherit flotando elementor-absolute elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"3ed98f50\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<a class=\"elementor-icon\" href=\"#intro\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-271f6d5c e-con-full e-flex e-con e-parent\" data-id=\"271f6d5c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2976adb8 elementor-widget elementor-widget-menu-anchor\" data-id=\"2976adb8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"intro\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a8efceb elementor-widget elementor-widget-spacer\" data-id=\"4a8efceb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-17f8f2e3 e-con-full e-flex e-con e-child\" data-id=\"17f8f2e3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-31baff61 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"31baff61\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-385935be elementor-widget elementor-widget-heading\" data-id=\"385935be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">When engineering<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f5a89b5 elementor-widget elementor-widget-heading\" data-id=\"2f5a89b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">is explained clearly<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-295df972 elementor-widget elementor-widget-heading\" data-id=\"295df972\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Axial Structural en Genera Madrid 2025<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6425b5ca elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6425b5ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-303f77b9 e-con-full e-flex e-con e-child\" data-id=\"303f77b9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-124ffc47 e-con-full e-flex e-con e-child\" data-id=\"124ffc47\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3689a31 elementor-widget elementor-widget-spacer\" data-id=\"3689a31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b42335e elementor-invisible elementor-widget elementor-widget-image\" data-id=\"7b42335e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/tarsdesign.com\/wp-content\/uploads\/2026\/01\/AXIAL_STANDVACIO_1-scaled.jpg\" class=\"attachment-full size-full wp-image-4649\" alt=\"\" srcset=\"https:\/\/tarsdesign.com\/wp-content\/uploads\/2026\/01\/AXIAL_STANDVACIO_1-scaled.jpg 2560w, https:\/\/tarsdesign.com\/wp-content\/uploads\/2026\/01\/AXIAL_STANDVACIO_1-300x200.jpg 300w, https:\/\/tarsdesign.com\/wp-content\/uploads\/2026\/01\/AXIAL_STANDVACIO_1-1024x683.jpg 1024w, https:\/\/tarsdesign.com\/wp-content\/uploads\/2026\/01\/AXIAL_STANDVACIO_1-768x512.jpg 768w, https:\/\/tarsdesign.com\/wp-content\/uploads\/2026\/01\/AXIAL_STANDVACIO_1-1536x1024.jpg 1536w, https:\/\/tarsdesign.com\/wp-content\/uploads\/2026\/01\/AXIAL_STANDVACIO_1-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3e36706b e-con-full e-flex e-con e-child\" data-id=\"3e36706b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5bd91487 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"5bd91487\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1bbcf453 elementor-widget elementor-widget-heading\" data-id=\"1bbcf453\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">THE CHALLENGE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df4ae8b elementor-widget elementor-widget-text-editor\" data-id=\"df4ae8b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The context of the photovoltaic market in Spain is becoming increasingly demanding. Complex terrain, irregular topography, and greater exposure to extreme weather phenomena force companies to demonstrate not only innovation, but also proven reliability in the field.<\/p><p>For Axial Structural Solutions, its presence at GENERA 2025 represented a clear challenge: to convey the technical solidity of its solutions to the trade fair environment, to explain highly specialized technologies and to generate valuable conversations with technical profiles and decision-makers, all in a limited space and in a very competitive environment like IFEMA Madrid.<\/p><p>The stand had to become a communication tool capable of simplifying complexity, reinforcing trust, and contextualizing solutions designed for real, not ideal, conditions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-204a342c elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"204a342c\" data-element_type=\"widget\" data-e-type=\"widget\" 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data-elementor-lightbox-slideshow=\"d01c861\" data-elementor-lightbox-title=\"AXIAL_STANDVACIO_7\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDY1MywidXJsIjoiaHR0cHM6XC9cL3RhcnNkZXNpZ24uY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI2XC8wMVwvQVhJQUxfU1RBTkRWQUNJT183LXNjYWxlZC5qcGciLCJzbGlkZXNob3ciOiJkMDFjODYxIn0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/tarsdesign.com\/wp-content\/uploads\/2026\/01\/AXIAL_STANDVACIO_7-scaled.jpg\" data-width=\"2560\" data-height=\"1687\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/tarsdesign.com\/wp-content\/uploads\/2026\/01\/AXIAL_STANDVACIO_11-scaled.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"d01c861\" data-elementor-lightbox-title=\"AXIAL_STANDVACIO_11\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDY1NCwidXJsIjoiaHR0cHM6XC9cL3RhcnNkZXNpZ24uY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI2XC8wMVwvQVhJQUxfU1RBTkRWQUNJT18xMS1zY2FsZWQuanBnIiwic2xpZGVzaG93IjoiZDAxYzg2MSJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/tarsdesign.com\/wp-content\/uploads\/2026\/01\/AXIAL_STANDVACIO_11-scaled.jpg\" data-width=\"2560\" data-height=\"1754\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-385c81d5 elementor-widget elementor-widget-gallery\" data-id=\"385c81d5\" data-element_type=\"widget\" data-e-type=\"widget\" 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data-elementor-lightbox-slideshow=\"385c81d5\" data-elementor-lightbox-title=\"AXIAL_STANDVACIO_29\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDY1NSwidXJsIjoiaHR0cHM6XC9cL3RhcnNkZXNpZ24uY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI2XC8wMVwvQVhJQUxfU1RBTkRWQUNJT18yOS1zY2FsZWQuanBnIiwic2xpZGVzaG93IjoiMzg1YzgxZDUifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/tarsdesign.com\/wp-content\/uploads\/2026\/01\/AXIAL_STANDVACIO_29-scaled.jpg\" data-width=\"2560\" data-height=\"1643\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/tarsdesign.com\/wp-content\/uploads\/2026\/01\/AXIAL_STANDVACIO_30-scaled.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"385c81d5\" data-elementor-lightbox-title=\"AXIAL_STANDVACIO_30\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDY1NiwidXJsIjoiaHR0cHM6XC9cL3RhcnNkZXNpZ24uY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI2XC8wMVwvQVhJQUxfU1RBTkRWQUNJT18zMC1zY2FsZWQuanBnIiwic2xpZGVzaG93IjoiMzg1YzgxZDUifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/tarsdesign.com\/wp-content\/uploads\/2026\/01\/AXIAL_STANDVACIO_30-scaled.jpg\" data-width=\"2044\" data-height=\"2560\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/tarsdesign.com\/wp-content\/uploads\/2026\/01\/AXIAL_STANDVACIO_24-scaled.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"385c81d5\" data-elementor-lightbox-title=\"AXIAL_STANDVACIO_24\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDY1NywidXJsIjoiaHR0cHM6XC9cL3RhcnNkZXNpZ24uY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI2XC8wMVwvQVhJQUxfU1RBTkRWQUNJT18yNC1zY2FsZWQuanBnIiwic2xpZGVzaG93IjoiMzg1YzgxZDUifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/tarsdesign.com\/wp-content\/uploads\/2026\/01\/AXIAL_STANDVACIO_24-scaled.jpg\" data-width=\"1707\" data-height=\"2560\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-334d4720 e-con-full e-flex e-con e-parent\" data-id=\"334d4720\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-78f8dc4 e-con-full e-flex e-con e-child\" data-id=\"78f8dc4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-58cd5b10 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"58cd5b10\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2125a741 e-con-full e-flex e-con e-child\" data-id=\"2125a741\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-754fc39e elementor-widget elementor-widget-heading\" data-id=\"754fc39e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">OUR APPROACH<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-340d95fa elementor-widget elementor-widget-text-editor\" data-id=\"340d95fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>At TARS Design we approach the project as a translation exercise. Translating engineering into experience. Translating data into understanding. Translating innovation into trust. We designed an audiovisual stand where the technology wasn&#8217;t decorative, but functional.  The main LED screen became the narrative axis of the space, allowing projects, field behaviors and technical arguments to be displayed with an immediate visual impact.<\/p><p>We integrated strategically placed interactive touchscreens so that each visitor could explore, at their own pace, solutions like the AxialTracker 2TT, the Twin, and the SlopeSync, understanding their performance in windy conditions, varying slopes, and complex weather scenarios. The entire audiovisual system\u2014image, sound, and controls\u2014was designed to complement the sales conversation, facilitating technical meetings, impromptu presentations, and clear, seamless demonstrations.  The result was an orderly, contemporary space deeply oriented towards professional interaction.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4372f940 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"4372f940\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-156652ae e-flex e-con-boxed e-con e-parent\" data-id=\"156652ae\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3234991a e-con-full e-flex e-con e-child\" data-id=\"3234991a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4b2c5076 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"4b2c5076\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/tarsdesign.com\/wp-content\/uploads\/2026\/01\/AXIAL_STANDVACIO_1-768x512.jpg\" class=\"attachment-medium_large size-medium_large wp-image-4649\" alt=\"\" srcset=\"https:\/\/tarsdesign.com\/wp-content\/uploads\/2026\/01\/AXIAL_STANDVACIO_1-768x512.jpg 768w, https:\/\/tarsdesign.com\/wp-content\/uploads\/2026\/01\/AXIAL_STANDVACIO_1-300x200.jpg 300w, https:\/\/tarsdesign.com\/wp-content\/uploads\/2026\/01\/AXIAL_STANDVACIO_1-1024x683.jpg 1024w, https:\/\/tarsdesign.com\/wp-content\/uploads\/2026\/01\/AXIAL_STANDVACIO_1-1536x1024.jpg 1536w, https:\/\/tarsdesign.com\/wp-content\/uploads\/2026\/01\/AXIAL_STANDVACIO_1-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5be12061 e-con-full e-flex e-con e-child\" data-id=\"5be12061\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6345d786 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6345d786\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5b3b0d30 e-grid e-con-full e-con e-child\" data-id=\"5b3b0d30\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1c9aad2d elementor-widget elementor-widget-heading\" data-id=\"1c9aad2d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">\u201cWe worked to ensure that Axial\u2019s innovation was immediately understood, even by highly specialized profiles, creating a comfortable, clear and professional space.\u201d\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-643529ff elementor-widget elementor-widget-image\" data-id=\"643529ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/tarsdesign.com\/wp-content\/uploads\/2025\/12\/Mateo-Escolano-Bertomeu-TARSDesign-1024x1024.png\" class=\"attachment-large size-large wp-image-3947\" alt=\"Portrait of Mateo Escolano Bertomeu, Project Manager at TARS Design\" srcset=\"https:\/\/tarsdesign.com\/wp-content\/uploads\/2025\/12\/Mateo-Escolano-Bertomeu-TARSDesign-1024x1024.png 1024w, https:\/\/tarsdesign.com\/wp-content\/uploads\/2025\/12\/Mateo-Escolano-Bertomeu-TARSDesign-300x300.png 300w, https:\/\/tarsdesign.com\/wp-content\/uploads\/2025\/12\/Mateo-Escolano-Bertomeu-TARSDesign-150x150.png 150w, https:\/\/tarsdesign.com\/wp-content\/uploads\/2025\/12\/Mateo-Escolano-Bertomeu-TARSDesign-768x768.png 768w, https:\/\/tarsdesign.com\/wp-content\/uploads\/2025\/12\/Mateo-Escolano-Bertomeu-TARSDesign-600x600.png 600w, https:\/\/tarsdesign.com\/wp-content\/uploads\/2025\/12\/Mateo-Escolano-Bertomeu-TARSDesign.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7945b80 elementor-widget elementor-widget-text-editor\" data-id=\"7945b80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Mateo Escolano Bertomeu, Project Manager<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5d76c0e4 e-con-full e-flex e-con e-parent\" data-id=\"5d76c0e4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-89f7c31 e-con-full e-flex e-con e-child\" data-id=\"89f7c31\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1bf1c6a9 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"1bf1c6a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-73dc5eec e-con-full e-flex e-con e-child\" data-id=\"73dc5eec\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6aabe6c1 elementor-widget elementor-widget-heading\" data-id=\"6aabe6c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">THE RESULTS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b7b515a elementor-widget elementor-widget-text-editor\" data-id=\"7b7b515a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"2149\" data-end=\"2485\">During the three days of the trade fair, Axial&#8217;s stand stood out for its clear presentation and its ability to attract and retain a highly qualified audience. The technology allowed for the direct explanation of complex solutions, supporting the sales team&#8217;s technical presentation and generating deeper, more productive conversations. <\/p><p data-start=\"2487\" data-end=\"2875\">El espacio funcion\u00f3 tanto como punto de encuentro como herramienta de trabajo, reforzando el posicionamiento de Axial como un proveedor con soluciones probadas, robustas y adaptadas a los nuevos desaf\u00edos del sector fotovoltaico. GENERA 2025 se convirti\u00f3 as\u00ed en una plataforma para consolidar relaciones, abrir nuevas oportunidades y reforzar la confianza en un mercado que exige certezas. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a7e178c elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"1a7e178c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7443ae98 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7443ae98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1ccc2de7 e-con-full e-flex e-con e-parent\" data-id=\"1ccc2de7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1221b168 elementor-widget elementor-widget-template\" data-id=\"1221b168\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"3044\" class=\"elementor elementor-3044 elementor-1555 elementor-1555\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-a2a9974 e-flex e-con-boxed e-con e-parent\" data-id=\"a2a9974\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0b84eed e-con-full e-flex e-con e-child\" data-id=\"0b84eed\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-282f386 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"282f386\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e14b61b elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"e14b61b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title 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data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0f35594 e-con-full e-flex e-con e-child\" data-id=\"0f35594\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0bf329f elementor-widget elementor-widget-heading\" data-id=\"0bf329f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">\u00a1HOLA!<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65a578c elementor-widget elementor-widget-text-editor\" data-id=\"65a578c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"mailto:hola@tars.design\">hola@tars.design<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05574cd elementor-widget elementor-widget-spacer\" data-id=\"05574cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>When engineering is explained clearly THE CHALLENGE The context of the photovoltaic market in Spain is becoming increasingly demanding. Complex terrain, irregular topography, and greater exposure to extreme weather phenomena force companies to demonstrate not only innovation, but also proven reliability in the field. For Axial Structural Solutions, its presence at GENERA 2025 represented a [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4649,"menu_order":0,"template":"elementor_header_footer","ciudad":[283],"job_type":[180],"pais":[219],"year_date":[156],"class_list":["post-4678","proyecto","type-proyecto","status-publish","has-post-thumbnail","hentry","entry","has-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Axial Structural en Genera Madrid 2025 | TARS DESIGN<\/title>\n<meta name=\"description\" content=\"Design and production of the Axial stand at GENERA 2025. An audiovisual and interactive space created by TARS Design to communicate advanced photovoltaic solutions in a technical and highly competitive environment.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tarsdesign.com\/en\/project\/axial-structural-at-genera-madrid-2025\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Axial Structural en Genera Madrid 2025\" \/>\n<meta property=\"og:description\" content=\"Design and production of the Axial stand at GENERA 2025. An audiovisual and interactive space created by TARS Design to communicate advanced photovoltaic solutions in a technical and highly competitive environment.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tarsdesign.com\/en\/project\/axial-structural-at-genera-madrid-2025\/\" \/>\n<meta property=\"og:site_name\" content=\"TARS DESIGN\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/tarsdesignstudio\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-17T09:00:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tarsdesign.com\/wp-content\/uploads\/2026\/01\/AXIAL_STANDVACIO_1-1024x683.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Axial Structural en Genera Madrid 2025\" \/>\n<meta name=\"twitter:description\" content=\"Design and production of the Axial stand at GENERA 2025. 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