{"id":5337,"date":"2026-02-16T12:02:42","date_gmt":"2026-02-16T11:02:42","guid":{"rendered":"https:\/\/tarsdesign.com\/project\/unidesa-cirsa-and-sportium-at-fijma-madrid-2024\/"},"modified":"2026-03-17T10:02:57","modified_gmt":"2026-03-17T09:02:57","slug":"unidesa-cirsa-and-sportium-at-fijma-madrid-2024","status":"publish","type":"proyecto","link":"https:\/\/tarsdesign.com\/en\/project\/unidesa-cirsa-and-sportium-at-fijma-madrid-2024\/","title":{"rendered":"UNIDESA CIRSA and Sportium at FIJMA Madrid 2024"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5337\" class=\"elementor elementor-5337 elementor-5301\" data-elementor-post-type=\"proyecto\">\n\t\t\t\t<div class=\"elementor-element elementor-element-435e1cb0 e-con-full e-flex e-con e-parent\" data-id=\"435e1cb0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6eb6879e e-flex e-con-boxed e-con e-child\" data-id=\"6eb6879e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-63b4d1a elementor-widget__width-inherit flotando elementor-absolute elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"63b4d1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<a class=\"elementor-icon\" href=\"#intro\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 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allow=\"autoplay\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/1161101604?autoplay=1&amp;playsinline=1&amp;color=AEFF00&amp;autopause=0&amp;loop=1&amp;muted=1&amp;title=0&amp;portrait=0&amp;byline=0&amp;h=3f8e3550bf#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-53dbad8b e-flex e-con-boxed e-con e-child\" data-id=\"53dbad8b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-31fc51fd elementor-widget__width-inherit flotando elementor-absolute elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"31fc51fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<a class=\"elementor-icon\" href=\"#intro\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-77734b55 e-con-full e-flex e-con e-parent\" data-id=\"77734b55\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2640db15 elementor-widget elementor-widget-menu-anchor\" data-id=\"2640db15\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"intro\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a8445a9 elementor-widget elementor-widget-spacer\" data-id=\"7a8445a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6dd12ab0 e-con-full e-flex e-con e-child\" data-id=\"6dd12ab0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-40611a20 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"40611a20\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-330584e5 elementor-widget elementor-widget-heading\" data-id=\"330584e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The great<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c409101 elementor-widget elementor-widget-heading\" data-id=\"5c409101\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Boombshell<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-336a3cb6 elementor-widget elementor-widget-heading\" data-id=\"336a3cb6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">UNIDESA CIRSA and Sportium at FIJMA Madrid 2024<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ef8e92d elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"1ef8e92d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1af52f9c e-con-full e-flex e-con e-child\" data-id=\"1af52f9c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-7b57bef0 e-con-full e-flex e-con e-child\" data-id=\"7b57bef0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f987543 elementor-widget elementor-widget-spacer\" data-id=\"f987543\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44e7c9e5 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"44e7c9e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/tarsdesign.com\/wp-content\/uploads\/2026\/02\/Unidesa_000_FIJMA_Madrid_2024_TARS_Design-scaled.jpg\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3286ba5a e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"3286ba5a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-616e5100 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"616e5100\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-550d75ec elementor-widget elementor-widget-heading\" data-id=\"550d75ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">THE CHALLENGE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41a13595 elementor-widget elementor-widget-text-editor\" data-id=\"41a13595\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"433\" data-end=\"499\">Unidesa CIRSA arrived at the 40th edition of FIJMA with several simultaneous objectives:<\/p><ul data-start=\"501\" data-end=\"1010\"><li data-start=\"501\" data-end=\"611\"><p data-start=\"503\" data-end=\"611\">Launching Manhattan Boom for the first time, the fifth generation of a model with more than 40,000 units sold.<\/p><\/li><li data-start=\"612\" data-end=\"702\"><p data-start=\"614\" data-end=\"702\">Strengthen its leadership in the hospitality industry with products like Yetimania and Pirates of the Caribbean.<\/p><\/li><li data-start=\"703\" data-end=\"819\"><p data-start=\"705\" data-end=\"819\">Introducing new solutions for arcades and gaming halls such as Pyramid Cash, Hit The Link Bar and World of Roulette.<\/p><\/li><li data-start=\"820\" data-end=\"920\"><p data-start=\"822\" data-end=\"920\">To give strategic visibility to Smart Gim and Forward Systems as technological pillars of the business.<\/p><\/li><li data-start=\"921\" data-end=\"1010\"><p data-start=\"923\" data-end=\"1010\">Activate the Smart GIM Tour within the stand itself with live training sessions.<\/p><\/li><\/ul><p data-start=\"1012\" data-end=\"1143\">So, in addition to showcasing machines, it was necessary to build a powerful narrative under a clear concept: The Great Boombshell.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a278a0b elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7a278a0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-72f25b48 e-flex e-con-boxed e-con e-parent\" data-id=\"72f25b48\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-678da654 elementor-widget elementor-widget-gallery\" data-id=\"678da654\" data-element_type=\"widget\" data-e-type=\"widget\" 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aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/tarsdesign.com\/wp-content\/uploads\/2026\/02\/Unidesa_154_FIJMA_Madrid_2024_TARS_Design-scaled.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"5ff601dd\" data-elementor-lightbox-title=\"Unidesa_154_FIJMA_Madrid_2024_TARS_Design\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NTMyOCwidXJsIjoiaHR0cHM6XC9cL3RhcnNkZXNpZ24uY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI2XC8wMlwvVW5pZGVzYV8xNTRfRklKTUFfTWFkcmlkXzIwMjRfVEFSU19EZXNpZ24tc2NhbGVkLmpwZyIsInNsaWRlc2hvdyI6IjVmZjYwMWRkIn0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" 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data-settings=\"{&quot;columns&quot;:3,&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;columns_tablet&quot;:3,&quot;lazyload&quot;:&quot;yes&quot;,&quot;gallery_layout&quot;:&quot;grid&quot;,&quot;columns_mobile&quot;:1,&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;link_to&quot;:&quot;file&quot;,&quot;aspect_ratio&quot;:&quot;3:2&quot;,&quot;overlay_background&quot;:&quot;yes&quot;,&quot;content_hover_animation&quot;:&quot;fade-in&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/tarsdesign.com\/wp-content\/uploads\/2026\/02\/Unidesa_164_FIJMA_Madrid_2024_TARS_Design-scaled.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"7c441fc7\" data-elementor-lightbox-title=\"Unidesa_164_FIJMA_Madrid_2024_TARS_Design\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NTMyOSwidXJsIjoiaHR0cHM6XC9cL3RhcnNkZXNpZ24uY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI2XC8wMlwvVW5pZGVzYV8xNjRfRklKTUFfTWFkcmlkXzIwMjRfVEFSU19EZXNpZ24tc2NhbGVkLmpwZyIsInNsaWRlc2hvdyI6IjdjNDQxZmM3In0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/tarsdesign.com\/wp-content\/uploads\/2026\/02\/Unidesa_164_FIJMA_Madrid_2024_TARS_Design-scaled.jpg\" data-width=\"2560\" data-height=\"1707\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/tarsdesign.com\/wp-content\/uploads\/2026\/02\/Unidesa_332_FIJMA_Madrid_2024_TARS_Design-scaled.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"7c441fc7\" data-elementor-lightbox-title=\"Unidesa_332_FIJMA_Madrid_2024_TARS_Design\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NTMzMCwidXJsIjoiaHR0cHM6XC9cL3RhcnNkZXNpZ24uY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI2XC8wMlwvVW5pZGVzYV8zMzJfRklKTUFfTWFkcmlkXzIwMjRfVEFSU19EZXNpZ24tc2NhbGVkLmpwZyIsInNsaWRlc2hvdyI6IjdjNDQxZmM3In0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/tarsdesign.com\/wp-content\/uploads\/2026\/02\/Unidesa_332_FIJMA_Madrid_2024_TARS_Design-scaled.jpg\" data-width=\"2560\" data-height=\"1707\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/tarsdesign.com\/wp-content\/uploads\/2026\/02\/Unidesa_505_FIJMA_Madrid_2024_TARS_Design-scaled.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"7c441fc7\" data-elementor-lightbox-title=\"Unidesa_505_FIJMA_Madrid_2024_TARS_Design\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NTMzMSwidXJsIjoiaHR0cHM6XC9cL3RhcnNkZXNpZ24uY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI2XC8wMlwvVW5pZGVzYV81MDVfRklKTUFfTWFkcmlkXzIwMjRfVEFSU19EZXNpZ24tc2NhbGVkLmpwZyIsInNsaWRlc2hvdyI6IjdjNDQxZmM3In0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/tarsdesign.com\/wp-content\/uploads\/2026\/02\/Unidesa_505_FIJMA_Madrid_2024_TARS_Design-scaled.jpg\" data-width=\"2560\" data-height=\"1707\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-334b8df6 e-con-full e-flex e-con e-parent\" data-id=\"334b8df6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-4d49b4b9 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"4d49b4b9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-38ca2cee elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"38ca2cee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2a3a4d7d e-con-full e-flex e-con e-child\" data-id=\"2a3a4d7d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7016029 elementor-widget elementor-widget-heading\" data-id=\"7016029\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">OUR APPROACH<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41652b92 elementor-widget elementor-widget-text-editor\" data-id=\"41652b92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"1320\" data-end=\"1418\">We start from the creative concept defined by the brand and transform it into a spatial experience.<\/p><p data-start=\"1420\" data-end=\"1483\">We transformed \u201cThe Great Boombazo\u201d into a three-dimensional narrative:<\/p><ul><li data-start=\"1485\" data-end=\"1520\">Product as protagonist<\/li><\/ul><p data-start=\"1522\" data-end=\"1704\">We organized the space into clear blocks by segment: hospitality, lounges, and systems.<br data-start=\"1608\" data-end=\"1611\">Each family had its own visual territory, but connected within a common design language.<\/p><p data-start=\"1706\" data-end=\"1889\">Manhattan Boom played a central role. Not only as a novelty, but as a symbol of the milestone of 40,000 units sold. The message wasn&#8217;t just a launch, it was consolidated leadership.  <\/p><ul><li data-start=\"1706\" data-end=\"1889\">Visible and understandable technology<\/li><\/ul><p data-start=\"1933\" data-end=\"2118\">Smart Gim and Forward Systems couldn&#8217;t stay in the background. We designed areas that allowed us to explain functionalities, show interfaces, and generate real technical conversations. <\/p><p data-start=\"2120\" data-end=\"2328\">Furthermore, we integrated the Smart GIM Tour training space directly into the booth. Live training, a visible schedule, and a constant flow of activity. The booth didn&#8217;t just showcase products; it generated knowledge.  <\/p><ul><li data-start=\"2330\" data-end=\"2356\">Commercial Energy<\/li><\/ul><p data-start=\"2358\" data-end=\"2469\">FIJMA is rhythm. It&#8217;s meeting after meeting.<br data-start=\"2398\" data-end=\"2401\">We designed a fluid, open space, ready for negotiation.<\/p><p data-start=\"2471\" data-end=\"2593\">The visitor didn&#8217;t come in to &#8220;look at machines.&#8221; They came in to experience a comprehensive offering: product, system, promotion, and future. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a868990 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"1a868990\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6883a7b6 e-flex e-con-boxed e-con e-parent\" data-id=\"6883a7b6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-96602e1 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"96602e1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6e5c914e elementor-invisible elementor-widget elementor-widget-image\" data-id=\"6e5c914e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/tarsdesign.com\/wp-content\/uploads\/2026\/02\/Unidesa_000_FIJMA_Madrid_2024_TARS_Design-scaled.jpg\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2e64b2b0 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"2e64b2b0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-69103526 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"69103526\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4f54e110 e-grid e-con-full e-con e-child\" data-id=\"4f54e110\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2aab4c16 elementor-widget elementor-widget-heading\" data-id=\"2aab4c16\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">\u201cFIJMA is pure intensity. We designed the stand to match that commercial pace without losing clarity in the message. Each area had a strategic function.\u201d<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a345849 elementor-widget elementor-widget-image\" data-id=\"3a345849\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/tarsdesign.com\/wp-content\/uploads\/2025\/12\/Nacho-Rodriguez-Isoba-TARS-Design-1024x1024.png\" class=\"attachment-large size-large wp-image-4060\" alt=\"Portrait of Nacho Rodr\u00edguez Isoba, Project Manager at TARS Design\" srcset=\"https:\/\/tarsdesign.com\/wp-content\/uploads\/2025\/12\/Nacho-Rodriguez-Isoba-TARS-Design-1024x1024.png 1024w, https:\/\/tarsdesign.com\/wp-content\/uploads\/2025\/12\/Nacho-Rodriguez-Isoba-TARS-Design-300x300.png 300w, https:\/\/tarsdesign.com\/wp-content\/uploads\/2025\/12\/Nacho-Rodriguez-Isoba-TARS-Design-150x150.png 150w, https:\/\/tarsdesign.com\/wp-content\/uploads\/2025\/12\/Nacho-Rodriguez-Isoba-TARS-Design-768x768.png 768w, https:\/\/tarsdesign.com\/wp-content\/uploads\/2025\/12\/Nacho-Rodriguez-Isoba-TARS-Design-600x600.png 600w, https:\/\/tarsdesign.com\/wp-content\/uploads\/2025\/12\/Nacho-Rodriguez-Isoba-TARS-Design.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5359f5d1 elementor-widget elementor-widget-text-editor\" data-id=\"5359f5d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Nacho Rodr\u00edguez Isoba, Project Manager<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6581bd84 e-con-full e-flex e-con e-parent\" data-id=\"6581bd84\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-1b148a38 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"1b148a38\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-38d6a1ba elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"38d6a1ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-405b5e31 e-con-full e-flex e-con e-child\" data-id=\"405b5e31\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4f61c5cc elementor-widget elementor-widget-heading\" data-id=\"4f61c5cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">THE RESULTS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-187cd0c4 elementor-widget elementor-widget-text-editor\" data-id=\"187cd0c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"2621\" data-end=\"2725\">Unidesa&#8217;s participation in FIJMA 2024 was described by the company itself as a resounding success.<\/p><p data-start=\"2727\" data-end=\"2745\">For three days:<\/p><ul data-start=\"2747\" data-end=\"3234\"><li data-start=\"2747\" data-end=\"2822\"><p data-start=\"2749\" data-end=\"2822\">Manhattan&#8217;s leadership as a benchmark model for the market was reinforced.<\/p><\/li><li data-start=\"2823\" data-end=\"2888\"><p data-start=\"2825\" data-end=\"2888\">Manhattan Boom was very well received by operators.<\/p><\/li><li data-start=\"2889\" data-end=\"3021\"><p data-start=\"2891\" data-end=\"3021\">Smart Gim and Forward Systems solutions consolidated their position as key tools for operational efficiency.<\/p><\/li><li data-start=\"3022\" data-end=\"3119\"><p data-start=\"3024\" data-end=\"3119\">The Smart GIM Tour training sessions extended the impact beyond the physical product.<\/p><\/li><li data-start=\"3120\" data-end=\"3234\"><p data-start=\"3122\" data-end=\"3234\">The concept \u201cThe Great Boombazo\u201d managed to unify the entire commercial message in a highly competitive environment.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-139a8197 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"139a8197\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c95eba4 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3c95eba4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d25a95a e-flex e-con-boxed e-con e-parent\" data-id=\"d25a95a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6b83f26 elementor-widget elementor-widget-gallery\" data-id=\"6b83f26\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;columns&quot;:3,&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;columns_tablet&quot;:3,&quot;lazyload&quot;:&quot;yes&quot;,&quot;gallery_layout&quot;:&quot;grid&quot;,&quot;columns_mobile&quot;:1,&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;link_to&quot;:&quot;file&quot;,&quot;aspect_ratio&quot;:&quot;3:2&quot;,&quot;overlay_background&quot;:&quot;yes&quot;,&quot;content_hover_animation&quot;:&quot;fade-in&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" 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class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/tarsdesign.com\/wp-content\/uploads\/2026\/02\/Unidesa_765_FIJMA_Madrid_2024_TARS_Design-scaled.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"6b83f26\" data-elementor-lightbox-title=\"Unidesa_765_FIJMA_Madrid_2024_TARS_Design\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NTMzNCwidXJsIjoiaHR0cHM6XC9cL3RhcnNkZXNpZ24uY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI2XC8wMlwvVW5pZGVzYV83NjVfRklKTUFfTWFkcmlkXzIwMjRfVEFSU19EZXNpZ24tc2NhbGVkLmpwZyIsInNsaWRlc2hvdyI6IjZiODNmMjYifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/tarsdesign.com\/wp-content\/uploads\/2026\/02\/Unidesa_765_FIJMA_Madrid_2024_TARS_Design-scaled.jpg\" data-width=\"2560\" data-height=\"1707\" aria-label=\"\" 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data-thumbnail=\"https:\/\/tarsdesign.com\/wp-content\/uploads\/2026\/02\/Unidesa_865_FIJMA_Madrid_2024_TARS_Design-scaled.jpg\" data-width=\"1707\" data-height=\"2560\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/tarsdesign.com\/wp-content\/uploads\/2026\/02\/Unidesa_505_FIJMA_Madrid_2024_TARS_Design-scaled.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"6b83f26\" data-elementor-lightbox-title=\"Unidesa_505_FIJMA_Madrid_2024_TARS_Design\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NTMzMSwidXJsIjoiaHR0cHM6XC9cL3RhcnNkZXNpZ24uY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI2XC8wMlwvVW5pZGVzYV81MDVfRklKTUFfTWFkcmlkXzIwMjRfVEFSU19EZXNpZ24tc2NhbGVkLmpwZyIsInNsaWRlc2hvdyI6IjZiODNmMjYifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/tarsdesign.com\/wp-content\/uploads\/2026\/02\/Unidesa_505_FIJMA_Madrid_2024_TARS_Design-scaled.jpg\" data-width=\"2560\" data-height=\"1707\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e3865be e-con-full e-flex e-con e-parent\" data-id=\"e3865be\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-25ea9b16 elementor-widget elementor-widget-template\" data-id=\"25ea9b16\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"3044\" class=\"elementor elementor-3044 elementor-1555 elementor-1555\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-a2a9974 e-flex e-con-boxed e-con e-parent\" data-id=\"a2a9974\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0b84eed e-con-full e-flex e-con e-child\" data-id=\"0b84eed\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-282f386 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"282f386\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span 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data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f81c46b elementor-widget elementor-widget-spacer\" data-id=\"f81c46b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0f35594 e-con-full e-flex e-con e-child\" data-id=\"0f35594\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0bf329f elementor-widget elementor-widget-heading\" data-id=\"0bf329f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">\u00a1HOLA!<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65a578c elementor-widget elementor-widget-text-editor\" data-id=\"65a578c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"mailto:hola@tars.design\">hola@tars.design<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05574cd elementor-widget elementor-widget-spacer\" data-id=\"05574cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The great Boombshell THE CHALLENGE Unidesa CIRSA arrived at the 40th edition of FIJMA with several simultaneous objectives: Launching Manhattan Boom for the first time, the fifth generation of a model with more than 40,000 units sold. Strengthen its leadership in the hospitality industry with products like Yetimania and Pirates of the Caribbean. Introducing new [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"menu_order":0,"template":"elementor_header_footer","ciudad":[283],"job_type":[180],"pais":[219],"year_date":[145],"class_list":["post-5337","proyecto","type-proyecto","status-publish","hentry","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>UNIDESA CIRSA and Sportium at FIJMA Madrid 2024 | TARS DESIGN<\/title>\n<meta name=\"description\" content=\"We designed a strategic stand for Unidesa at FIJMA 2024 that turned \u201cEl Gran Boombazo\u201d into a complete commercial experience, promoting product, system and training in the same space.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tarsdesign.com\/en\/project\/unidesa-cirsa-and-sportium-at-fijma-madrid-2024\/\" \/>\n<meta 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