AI POWERED FINANCIAL ACCESS, TRANSLATED INTO SPACE,
OPTASIA AT MOBILE WORLD CONGRESS (MWC), BARCELONA 2024
Optasia at Mobile World Congress Barcelona (MWC) 2024
THE CHALLENGE
At Mobile World Congress 2024, Optasia needed more than just a stand: they needed a stage to amplify their mission: bringing financial inclusion to the next billion people.
Positioned at a strategic crossroads in Hall 5, their 92 sqm space demanded visibility, openness, and precision. The brief was ambitious:
- Combine hospitality and high functionality in a limited footprint
- Integrate three distinct business lines: Micro Lending, Advance Airtime, and Data Monetization , into one cohesive experience
- Elevate the brand presence with a double-deck structure, while addressing technical constraints like a central pillar and a no-build zone
- All under a strict budget and an uncompromising visual standard: no mediocrity, no stereotypes
It wasn’t just about showcasing services. It was about embodying leadership in fintech, with an environment that invited connection and conveyed innovation.
OUR APPROACH
We responded with a design that merged clarity, ambition, and warmth: making every square meter work harder, smarter, and more beautifully.
- Strategic Flow: We preserved openness on three sides and oriented the reception to catch traffic from the most active corridor.
- Vertical Presence: A 6-meter-high branded structure at the corner served as a landmarK: boosting visibility from afar.
- Layered Experiences: On the ground level, two glazed meeting rooms balanced transparency and discretion. Above, the VIP deck offered an elevated lounge for high-stakes conversations, protected by a custom textile ceiling for both privacy and comfort.
- Unified Branding: Each of Optasia’s core services had space to breathe through minimal graphic cues: not segmented, but seamlessly woven into the overall spatial story.
- Smart Problem Solving: The central pillar and fire equipment were transformed from constraint to feature: harmonized with the design, not hidden.
We focused on the small touches too: intuitive storage, subtle lighting, flexible screen setups, and a welcoming lounge atmosphere that made even brief visits feel intentional.
“We envisioned the stand as a living organism, one that would breathe with the rhythm of the islands, immerse the visitor in nature, and interact with them on an emotional and technological level. We built an island inside the fair.”
José Vicente Gascó, Project Manager
THE RESULTS
Optasia’s stand became a magnet. A space where C-level executives from Africa, Asia, LATAM, and beyond stopped not just to visit, but to engage.
- Strategic visibility turned into foot traffic
- Meetings flowed seamlessly, from quick intros to closed-door negotiations
- The brand was experienced, not just seen: innovative, welcoming, and confident
- Challenges like the pillar and no-build zone disappeared, thanks to thoughtful design integration
In the end, it wasn’t just about showing up at MWC. It was about standing out and standing tall, for what Optasia believes in.
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