Raising
the game
UNIDESA CIRSA and Sportium at ICE Gaming Barcelona 2026
THE CHALLENGE
At a pivotal moment for the gaming sector, with Barcelona emerging as a new international epicenter and CIRSA experiencing a historic year, the challenge was twofold. Firstly, to demonstrate genuine technological leadership, not just rhetoric. Secondly, to transform their presence at the trade fair into a robust networking platform, capable of strengthening partnerships, fostering dialogue, and projecting a clear vision for the future of UNIDESA and Sportium.
ICE is no longer just a showcase. It’s a turning point. And there, they had to play at a different level.
OUR APPROACH
We envisioned ICE Barcelona 2026 as a holistic experience, where product, space, and relationships would work in perfect harmony. The stand became a vibrant hub throughout the three days of the trade fair, with UNIDESA and Sportium’s latest innovations taking center stage and a clear narrative: the «Next Level» is already underway.
We created a relaxed space where technological innovation coexisted with personal closeness, and where strategic conversations happened naturally.
Meanwhile, Sportium presented key developments such as AI Assistant and Crear Apuesta, while UNIDESA showcased its vision for the future with Orizon, the Manhattan concept and the new generation of products for the hospitality and gaming hall sectors.
“The most important thing was how we got people to stay, talk, and feel part of the project.”
Nacho Rodríguez Isoba, Project Manager
THE RESULTS
ICE Barcelona 2026 concluded with very clear results. The stand saw high foot traffic, strong interest from operators and partners, and the new product offerings were exceptionally well-received. The social event solidified strategic relationships and reinforced brand positioning, associating innovation, leadership, and approachability.
UNIDESA left ICE with an unequivocal message to the sector: evolution is not a promise, it’s a reality. And Sportium reaffirmed its role as an international benchmark, combining advanced technology and user experience.
CONOZCÁMONOS
MEJOR
