TARS Design’s portfolio spans award-winning stands, immersive activations, and digital experiences for global brands, showcasing bold creativity and precision across sectors like tourism and tech.
There is a whole layer of invisible operations running in parallel, and they can turn your trade show presence into either a success or a quiet failure.
You have the stand design, the message and the team sorted… and then someone from production mentions rigging. What exactly is that?
When you see a stand at a trade show and wonder how that giant screen is hanging in the air, or where the spotlights lighting the whole space are suspended from, the answer almost always has the same name: truss.
The stand looks impeccable, with materials that “seem” eco-friendly, graphics that talk about environmental commitment and a screen showing carbon footprint data. It all looks great. It all looks very green.
Then someone in the audience asks you: “What certification do these materials have?”
The visitor has been walking for 40 minutes, has already seen 30 stands, and their brain is in survival mode — processing fast, discarding fast.
What makes them stop at yours, out of all the stands?
The stand is the stage, but you write the play. And that play has three acts: preparation, the live event and the follow-up.
Before requesting a quote or approving a stand, you need to know what it is made up of and what each part should contribute.
A beautiful booth will attract visitors. A well-designed booth will boost your CRM.
Discover how the human brain processes stimuli at a trade fair and what that means for your stand design. Neuroscience applied to exhibition marketing.
Finally, when the team returns to the office, the inevitable question arises: and what has this given us?
