
The Canary Islands Stand at FITUR 2025: Design Decisions Behind an Award
There is a whole layer of invisible operations happening in parallel, and they can make your participation a success or a quiet failure.
TARS Design’s portfolio spans award-winning stands, immersive activations, and digital experiences for global brands, showcasing bold creativity and precision across sectors like tourism and tech.

There is a whole layer of invisible operations happening in parallel, and they can make your participation a success or a quiet failure.

There is a whole layer of invisible operations running in parallel, and they can turn your trade show presence into either a success or a quiet failure.

There is a whole layer of invisible operations happening in parallel, and they can make your participation a success or a quiet failure.

You have the stand design, the message and the team sorted… and then someone from production mentions rigging. What exactly is that?

There is a whole layer of invisible operations happening in parallel, and they can make your participation a success or a quiet failure.

When you see a stand at a trade show and wonder how that giant screen is hanging in the air, or where the spotlights lighting the whole space are suspended from, the answer almost always has the same name: truss.

There is a whole layer of invisible operations happening in parallel, and they can make your participation a success or a quiet failure.

The stand looks impeccable, with materials that “seem” eco-friendly, graphics that talk about environmental commitment and a screen showing carbon footprint data. It all looks great. It all looks very green.
Then someone in the audience asks you: “What certification do these materials have?”

There is a whole layer of invisible operations happening in parallel, and they can make your participation a success or a quiet failure.

There is a whole layer of invisible operations happening in parallel, and they can make your participation a success or a quiet failure.