We create brand experiences for international trade fairs, events and congresses by combining design with digital innovation.
As experts in the local ecosystem, we have worked at Messe Hannover, Messe Frankfurt, Messe Düsseldorf, Messe Berlin… and we know how to move your trade fair presence into the customer’s mind.
Let's talk about your project in Germany
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It all starts with listening, so your vision takes shape from the very beginning. Together, we define the message you want to convey at the trade fair and the aesthetic that will resonate with your visitors. This ensures that every square meter of your stand works toward your business objectives.
You'll receive 3D designs that visualize exactly what your stand will look like at the trade fair. We optimize visitor flow and zoning to maximize qualified leads. We comply with all venue regulations so you won't have any last-minute surprises.
Your stand comes to life with the details that make all the difference: lighting that highlights your product, impactful graphics, and interactive elements that keep visitors engaged. You'll receive detailed and transparent quotes, with no hidden costs or surprises at the trade show.
You arrive at the trade show with your stand set up, tested, and ready to generate business. You don't have to worry about logistics, permits, or supplier coordination. Your sales team only needs to focus on what matters: closing deals.
We conceived an experiential environment that would transform the stand into a complete sensory experience.
Through organic architecture, responsible materials, and a precise use of light, sound, and audiovisual content, we transform the destination’s message into a tangible experience.
At TARS Design, we designed a 100 m² stand with a six-meter-high, enveloping structure, creating an immersive and recognizable atmosphere. We incorporated two large audiovisual walls with moving content and a graphic system designed to communicate key messages clearly and attractively.
The solution addressed the need for visibility and transformed the visit to the stand into an immersive and memorable experience for attendees.
We created a stand designed as a strategic tool. A space where engineering was made understandable through a real prototype and interactive content that translated technical complexity into visual clarity.
The design facilitated high-level meetings, resolved hundreds of technical queries, and turned the launch into a direct, useful, and memorable experience, reinforcing Axial’s position as an international technology benchmark.
We conceived a space that acted as both a pedagogical and commercial tool, capable of organizing messages, reinforcing the brand’s industrial positioning, and highlighting its productive capacity, its sustainable approach, and its vision of scalability.
The result was a stand that transformed a strategic transition into an understandable experience, attracting key profiles and consolidating its leadership in the 3D printing ecosystem in steel.
As always, it's a pleasure working with the TARS design team on another Cooke project. I appreciate all the help and hard work from the TARS team. I couldn't have pulled off these events without their efforts.
MWC Barcelona was amazing! A huge thank you to everyone who helped with the stand.
It was one of the best in Hall 5. People were blown away by the LED screens.
What a fantastic stand we've put together! It's a pleasure working with such professional people. Thank you for making it so easy for us.
We've been working with TARS Design for several years in cities all over Europe: Barcelona, Vienna, Hamburg… you name it. They always make things easy for us, no matter the location. For traveling events like ours, having a partner like them really makes all the difference.
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