We create brand experiences for international trade fairs, events and congresses by combining design with digital innovation.
As experts in the local ecosystem, we have worked at IFEMA, the WiZink Center, and the Municipal Congress Palace, and we know how to move your trade fair presence into the mind of the customer.
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It all starts with listening, so your vision takes shape from the very beginning. Together, we define the message you want to convey at the trade fair and the aesthetic that will resonate with your visitors. This ensures that every square meter of your stand works toward your business objectives.
You'll receive 3D designs that visualize exactly what your stand will look like at the trade fair. We optimize visitor flow and zoning to maximize qualified leads. We comply with all venue regulations so you won't have any last-minute surprises.
Your stand comes to life with the details that make all the difference: lighting that highlights your product, impactful graphics, and interactive elements that keep visitors engaged. You'll receive detailed and transparent quotes, with no hidden costs or surprises at the trade show.
You arrive at the trade show with your stand set up, tested, and ready to generate business. You don't have to worry about logistics, permits, or supplier coordination. Your sales team only needs to focus on what matters: closing deals.
We conceived an experiential environment that would transform the stand into a complete sensory experience.
Through organic architecture, responsible materials, and a precise use of light, sound, and audiovisual content, we transform the destination’s message into a tangible experience.
We created an immersive installation with LED screens, an interactive system for blowing out virtual candles, a participatory time capsule, and activities such as showcookings and guided tours.
All of this is achieved with reusable materials, an eco-efficient structure, and measured production to offset its carbon footprint.
At TARS Design, we transformed that complexity into a clear and accessible narrative. We designed an audiovisual space where technology facilitated understanding and conversation.
Through LED screens, interactive interfaces and precise audiovisual integration, we facilitate smoother technical conversations, reinforcing Axial’s credibility and positioning its trackers as solid, proven solutions adapted to the new demands of the energy sector.
We designed a space that combined visual impact, fluid circulation, and differentiated zones for each product line.
The open architecture, audiovisual displays, and immersive atmosphere helped to communicate both innovation and approachability.
The challenge is to transfer a comprehensive business model to a trade fair environment saturated with messages and visual stimuli.
In addition to showcasing the product, it is essential to explain complete control of the process, from agricultural origin to international distribution, in a clear, credible and attractive way for a very demanding professional audience.
As always, it's a pleasure working with the TARS design team on another Cooke project. I appreciate all the help and hard work from the TARS team. I couldn't have pulled off these events without their efforts.
MWC Barcelona was amazing! A huge thank you to everyone who helped with the stand.
It was one of the best in Hall 5. People were blown away by the LED screens.
What a fantastic stand we've put together! It's a pleasure working with such professional people. Thank you for making it so easy for us.
We've been working with TARS Design for several years in cities all over Europe: Barcelona, Vienna, Hamburg… you name it. They always make things easy for us, no matter the location. For traveling events like ours, having a partner like them really makes all the difference.
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