BEYOND THE PARTS
ACITURRI AT THE FARNBOROUGH INTERNATIONAL AIRSHOW 2022
Aciturri at the Farnborough International Airshow (FIA)2022
THE CHALLENGE
For a leader in aerospace engineering like Aciturri, the Farnborough International Airshow (FIA) is more than just a calendar event: it’s a global stage. In 2022, the stakes were even higher. The company was about to announce a major strategic alliance with Deutsche Aircraft to become a key supplier of the D328eco, a new generation of sustainable regional aircraft.
The challenge? To transform this industrial milestone into a memorable, high-tech brand experience, all within a compact 39 m² stand. Aciturri needed a striking image, not by displaying physical aircraft parts, but by immersing visitors in its engineering excellence and vision for the future.
How do you make invisible innovation visible? How are intangible capabilities such as composite material manufacturing, assembly precision, and sustainability leadership showcased?
OUR APPROACH
We responded by creating a space as innovative as the advertisement itself. The stand was designed using laser mapping technology, offering a striking and dynamic way to showcase Aciturri’s advanced components. Instead of traditional product displays, we projected cartoons that looked “built” in real time: a visual metaphor for the precision, complexity, and vision that underlie Aciturri’s work.
From the outside, the semi-translucent LED screens revealed glimpses of this immersive interior, attracting the curious while preserving a mystical, high-tech atmosphere. The result was a two-dimensional experience: informative and futuristic on the inside, visually captivating on the outside.
To complement the digital narrative, we designed an outdoor business area: a clean and functional space where the Aciturri team could hold meetings, impromptu press conferences, and connect with industry colleagues. The architecture and materials were carefully chosen to reflect Aciturri’s values: technical precision, digital transformation, and environmental responsibility.
The stand became not just a stage, but a statement: embodying Aciturri’s dual role as manufacturer and visionary.
"We had to transform the most complex engineering into something instantly understandable and appealing, without relying on physical products. The key was to create an experience that made the innovation visible and meaningful for every visitor."
Raúl López Navarro, Project Manager
THE RESULTS
The launch of the collaboration between Aciturri and Deutsche Aircraft was one of the most significant announcements of FIA 2022. Under this agreement, Aciturri will supply the fairings, landing gear doors and flight control surfaces for the D328eco: an aircraft designed for regional routes and special missions, with sustainability as its central focus.
Thanks to the immersive and visually striking design of the stand, the advertisement was amplified with the appropriate visual and emotional resonance. It attracted media attention, industry leaders visited the stand, and meaningful conversations took place: just what you’d expect from the activation of a global air show.
But beyond the immediate enthusiasm, the stand reinforced a deeper narrative: Aciturri doesn’t just manufacture parts; it’s shaping the future of aviation. The laser mapping installation made that vision tangible. The architecture embodied it. And the interaction zones brought it to life in every conversation.
As Dave Jackson, CEO of Deutsche Aircraft, put it:
“Aciturri’s engineering and sustainability capabilities enable Deutsche Aircraft to fully meet the D328eco’s commercialization goals… We are proud to share the same vision on sustainability.”
Este stand no era cuestión de tamaño: era cuestión de mensaje, experiencia y alineación. It became a platform where technological storytelling merged with commercial drive, and where Aciturri’s next chapter literally lit up the walls.
LET'S GET TO KNOW
EACH OTHER
