Daifressh
Fruit Attraction Madrid 2022
Daifressh at Fruit Attraction Madrid 2022
THE CHALLENGE
Consolidating Daifressh’s international leadership within the fruit and vegetable sector required more than just a presence: it needed an experience that reflected its philosophy of total control over the value chain, “from field to table.” In a trade fair environment as competitive as Fruit Attraction, where the world’s leading fruit and vegetable producers and distributors gather, the challenge was to stand out visually and emotionally without losing the brand’s natural and sustainable essence.
OUR PROPOSAL
We designed a stand that exuded freshness and coherence with the Daifressh universe: natural materials and a fluid design inspired by the product’s journey from the field to the end consumer.
The architecture was conceived as a meeting point between business and nature, combining meeting spaces with open areas for tastings and product display.
The visual narrative: based on textures, earth tones, and soft lighting, reinforced the idea of approachability and transparency, while the graphic and audiovisual elements explained their vertically integrated production model, their international expansion, and their commitment to sustainability.
The objective was clear: to create a space for real connection, where clients, suppliers and partners could converse, discover and share projects under the same umbrella of trust that defines Daifressh.
"We created a vibrant space where the freshness of their product became a visual metaphor for their way of working: natural, transparent, and efficient."
Paula Jiménez Peiró, Project Manager
THE RESULTS
For three days, the Daifressh stand became one of the busiest spots at Fruit Attraction, generating meetings with distributors, retail chains and strategic partners from all over Europe.
The space conveyed the company’s solidity and long-term vision, consolidating its image as one of the leading producers and distributors of berries and citrus fruits in Central Europe.
The warm and organic atmosphere reinforced the perception of a sustainable and approachable brand, and the design helped to multiply business opportunities and strengthen the international collaboration network.
As a result, the trade fair experience not only served to boost the commercial campaign, but also to tangibly communicate the values that have guided its growth for more than thirty years.
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