Canary Islands FITUR 2025

Creation of 6K video content and design of 360 kinetic LED lighting.

Editing, motion graphics and original music

CANARY ISLANDS STAND FITUR 2025
The Wind that Shapes

For the Canary Islands stand at the FITUR trade fair, we designed a large format 6K video conceived as the visual soundtrack of the space, a piece that accompanied and enhanced the architecture of the stand, which was awarded best stand at FITUR 2025.

The video, projected onto a panoramic LED screen 12 meters wide by 3 meters high, was structured in two complementary parts.
The first consisted of a generative animation created with TouchDesigner, where a mesh of particles deformed as if sculpted by the trade winds, evoking the stand’s own design, whose parametric roof represented those same natural forces that shape the Canary Island landscape.

The second part was a ten-minute audiovisual montage featuring images of the Canary Islands from the institutional archives. The sequences, presented with a documentary aesthetic and a leisurely pace, showcased the diversity, light, and natural beauty of the archipelago. Their purpose was to create an immersive and harmonious visual backdrop, accompanying the flow of visitors and enhancing the atmosphere of the space.

To enhance the experience, we developed an original soundtrack composed of ambient music and soundscapes designed specifically for the booth, seeking a balance between emotion and serenity. The high-resolution images were also reprocessed using artificial intelligence to improve their definition and adapt them to the large format without any loss of quality.

The result was an immersive and poetic audiovisual piece, where technology, nature and design came together to convey the identity of the archipelago and its permanent dialogue with the wind, light and landscape.

CANARY ISLANDS STAND FITUR 2025
The Wind that Shapes

As the central element of the stand, Tars Lab designed a large-format kinetic ceiling, made up of 90 360° LED tubes with rotating motors installed on a truss.

The fully synchronized and programmed installation allowed for control of movement, rhythm, and color, giving the space an immersive dynamism. The ensemble poetically evoked the Canary Islands trade winds, translating their strength and continuity into the language of light.

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