Art and technology.
Interactive

Interactive installation with large-format generative video for Zara’s new flagship store in Dubai, where technology is integrated with the brand’s aesthetic to offer a unique experience.

The piece consists of an 8-meter-long LED screen, located at the entrance to the fitting room area where the customer interacts with generative visuals that react in real time to their movement, creating an immersive experience.

The visual content simulates the movement of a fabric, with dynamics that respond to the movement of people, generating waves and folds of light that expand across the surface as the audience moves through the space.

This installation transforms an everyday gesture —walking towards the fitting rooms— into an immersive and poetic experience, where the visitor perceives their presence reflected in a digital material that flows like a living fabric.

The result is an intervention that combines design, generative art and interaction, aligned with Zara‘s contemporary sensibility, and which makes human movement an essential part of the visual narrative of the space.