Web, programming, interactive.

For Huawei, we developed an interactive experience designed to explain the application ecosystem built into their new mobile phone models. The goal was to clearly, visually, and engagingly convey the functionality and advantages of their app system, transforming technical information into a fun and intuitive experience.

The interactive experience was presented on a large-format touchscreen, where users could interact with application icons by moving them freely across the surface. These icons featured dynamic physics that responded fluidly to every gesture, creating an organic and dynamic feel.

By pressing and holding each icon, it would unfold in the form of a card to display informative content: explanatory texts, images, and videos that detailed the functions and benefits of each application.

We designed the interface with a clear focus on gameplay, incorporating reactive visual effects that added a sensory layer to the whole. Each touch on the icons or the background generated waves of light and color that behaved like digital fluids, reinforcing the immersive and technological nature of the experience.

The installation was implemented in Huawei’s flagship stores in Madrid and Barcelona, ​​integrating as part of the experiential journey of the stores and offering visitors an interactive and surprising way to discover the Huawei universe.

The result was an elegant, visual and dynamic interactive experience that allowed users to understand and experience Huawei technology in an emotional, participatory and memorable way.