TARS Design’s portfolio spans award-winning stands, immersive activations, and digital experiences for global brands, showcasing bold creativity and precision across sectors like tourism and tech.
In its 2026 edition, more than 1,400 nominations from 58 countries competed for recognition. At TARS, we received three.
There are events people remember for years. And there are events forgotten before the last attendee gets home.
The difference, almost always, is not budget. It is whether the event had something to say.
There is a question that very few industrial companies ask themselves before organising their own event: what do I want someone to feel when they walk out that door?
Not what I want them to know. Not what I want them to buy. What I want them to feel.
The best events are not measured by how many people walk through the door, but by what happens afterwards.
What will a person actually experience from the moment they arrive to the moment they leave?
When you attend an event as a guest, what you see is the surface: the stages, the speakers, the catering, the people in the aisles. What you do not see is the layer of work that makes all of it function without anything seeming off.
